SEO Specialist

7 Years Professional Experience

Gigs I Offer

Lead Magnet

SEO Scoring Matrix

My Campaign Steps

1. Discovery Phase:

   • Start by sending the client a detailed questionnaire to gather crucial information about their business, goals, and target audience. By gathering this information upfront, we can tailor our SEO strategies to align with your business objectives, target audience, and competitive landscape effectively. This ensures a more focused and impactful SEO campaign tailored specifically to your needs.

2. Website Audit:

   • Gain a basic understanding of the client's identity, industry, products, and services by reviewing their website. Note key features such as navigation structure, blog presence, and CMS platform.

3. Keyword Analysis:

   • Utilize SEO tools like Moz, Ahrefs, or SEMrush to download the current list of organic keywords the site ranks for.

4. Technical Audit:

   • Conduct a comprehensive SEO site audit using a dedicated tool to generate a diagnostic report highlighting any issues on the website.

5. Competitor Analysis:

   • Identify industry competitors and perform batch and content gap analyses. Present the client with their current keyword rankings and inquire about missing keywords.

6. Content Strategy Development:

   • Collaborate with the client to create a content calendar based on identified gaps. Begin content creation and page development to enhance SEO performance.

Initial Site Audit

Missing Titles

Missing Meta Descriptions

Missing Headings

Missing Image Alt Text

Thin Content

Site Structure

Important pages are missing

Important concepts are missing (Footer/Blog)

Internal Links

Broken Links (404)

cannibalizing Content

No obvious keyword targeting

Wrong Target Location keywords

Look on Mobile

PageSpeed

UI/UX is passable

URL Structure

traffic to the site

Orphan Pages

SSL

1. what conversions specifically increased or decrease? by how much? from which specific pages? did we do any ops recently to push conversions? do we have any planned? 

2. did the blog improve over last month? if so, is it ranking within the top 3 positions? if so that's a good win to call out! it it had a huge jump in sessions it would also be worth checking for a featured snippet as well.

which pages drove the biggest increases in conversions? and which conversions specifically improved from those pages? calls, forms or chats. why? did we recently add more form fill opportunities or click-to-call links? etc. this context makes all the difference on the strategy calls

Monthly Written Report (Example)

Links:

• Looker Studio Report Link

• Content Calendar Link

• Calendly Link

Summary:

• Impressions hit a new all-time high! Clicks have declined slightly but are still hovering around the 1200 range. Sessions had another solid month (3,035). 747 new users found their way to the homepage this month. Your homepage accounted for 13 out of 29 goal completions.

Highlights:

• Seeing a 104% increase in impressions (YoY)

• Seeing a 17% increase in clicks (YoY)

• Seeing a 44% increase in sessions (YoY)

• Seeing a 50% increase in new users (YoY)

Keywords:

• dim weight calculator 11 → 9

• amazon audit 10 → 9

• fba audit 5 → 3

• oversize shipping 84 → 14

• fba vs fbm 43 → 38

• what is logistics intelligence 3 → 1

Taskwork:

• I published April blog posts.

• I reviewed the new blog design video.

• The client approved all of my proposed topics for July.

• I added new keywords to Rank Tracker.

• I have completed the monthly SEO report for May.

• I attended the client's monthly recap meeting.

• I published May blog posts.

• I updated the priority URLs for link building.

• I aggregated blog content into subcategories.

• I did keyword research for August.

• I created content tasks for August.

• I updated the theme/blog design for a few of the previous blog posts I've published.

• I built 3 links to the site for June.

Planned Action Items:

• Continue on-page optimizations

• Continue content efforts

• Continue link-building efforts

Discussion Points:

• None at this time.

Link Building

Backlink Profile

Linked Mentions

Unlinked Mention

Sponsorship Opportunities that get you backlinks

Local Outreach

Online Directory management/Outreach

Citation

Check competitors links

Google Business Profile Optimization

UTMs

https://www.tomkadleckia.com/searchnew.aspx?utm_source=gbp_posts&utm_medium=organic&utm_campaign=new-inv-1-2024

https://www.huffineschevylewisville.com/service.htm?utm_source=gbp_posts&utm_medium=organic&utm_campaign=service-center-2-2024

https://www.huffineschevylewisville.com/parts/index.htm?utm_source=gbp_posts&utm_medium=organic&utm_campaign=parts-center-2-2024

https://searchlabdigital.com/?UTM_source=GMB_listing&UTM_medium=organic

https://www.ikehonda.com/?utm_source=GBP_listing&utm_medium=organic

Scenario: Organic Traffic Declined Month-Over-Month. What Now?

1. Investigate the cause of the decline:

   • The first step would be to identify the root cause of the decline. This could involve analyzing the data to determine which key performance indicators (KPIs) were affected and checking for any changes to the website around the time of the decline. In order to identify the cause of any decline, I prioritize keeping a comprehensive record of all website changes and maintaining a calendar of recent Google updates.

2. Communicate the findings:

   • Once you have a good understanding of the cause of the decline, communicate this information to the appropriate stakeholders. This could involve creating a report that outlines the findings or having a meeting to discuss.

3. Develop a plan to address the issue:

   • This often could involve making changes to the overall SEO strategy, adjusting the content, or taking other steps to improve site performance.

4. Monitor progress:

   • Finally, monitor progress over time to see if your efforts to address the decline are having the desired effect.

Overall, the key is to be proactive in addressing the decline, communicate clearly with stakeholders, and take steps to improve performance over time.