Aaron Smet

About

Hello,

I’m Aaron Smet. I create content and build things that people actually watch, share, and react to.

Whether it’s a short film that helps an artist connect with buyers, a Bitcoin meme account that hits millions of views after Drake reposts it, or a YouTube channel where I remix tracks and grow an audience from scratch—my favorite feeling is seeing an idea go from my head to someone else’s screen and actually move the needle.

Work is the stuff that’s already out there doing numbers.

Play is the stuff I’m tinkering with right now that I’m genuinely excited about and that I believe has the potential to land on the Work tab one day.

I got the format for this site from looking at Art Directors’ portfolios because I love how they present ideas. But I don’t work in advertising. I just love making things—video, social, music, memes, whatever feels right. No briefs, no client decks, no agency politics. Just creation, iteration, and seeing what resonates.

If you’re a brand, artist, or fellow builder and you have a project (or just a wild idea), hit me up. I’m always down to make something cool.